Brands can Benefit from AR! Find out how

Immersive technologies are revolutionalizing the ways humans interact with digital technologies. This type of technological development is blurring the lines which distinguish the physical reality from the virtual by rendering an unimaginable experience to humans.

Presently there are three types of immersive technologies that are gradually transforming ‘our’ realities. These are:

• Virtual Reality
• Augmented Reality
• Mixed Reality

In the last couple of years, we have witnessed commercial brands actively employ augmented reality immersive technology in their mobile app models.

The Rise of AR Filters

Augmented Reality has proven to be revolutionary in terms of the ways in which it is adapted and utilized by brands to enhance the interaction and experience of their customers.

In recent times, brands are actively implementing AR technology to render a hyper-immersive experience to the users by superimposing digital imagery in the background or foreground of the real-world image—adding to what the camera originally sees. They began launching brand-specific AR filters on their social media networking sites—these filters could entail the brand’s logo or would allow customers to digitally experience their products.

Popular types of AR Filters brands can use

1. Beauty Filters
2. Fashion and Virtual Try-on AR Filters
3. Marker-Based AR Filters
4. Real World AR Filter

Benefits of AR Filters for Brands

1. Cheap and Affordable
2. AR Filters are Dynamic and Fast
3. AR Filters Improve Engagement
4. Improve Brand Awareness and Loyalty
5. Share Brand Message

Read our blog on AR Filters for further understanding.