Posts

Showing posts from September, 2022

Brands can Benefit from AR! Find out how

Image
Immersive technologies are revolutionalizing the ways humans interact with digital technologies. This type of technological development is blurring the lines which distinguish the physical reality from the virtual by rendering an unimaginable experience to humans. Presently there are three types of immersive technologies that are gradually transforming ‘our’ realities. These are: Virtual Reality Augmented Reality Mixed Reality In the last couple of years, we have witnessed commercial brands actively employ augmented reality immersive technology in their mobile app models. The Rise of AR Filters Augmented Reality has proven to be revolutionary in terms of the ways in which it is adapted and utilized by brands to enhance the interaction and experience of their customers. In recent times, brands are actively implementing AR technology to render a hyper-immersive experience to the users by superimposing digital imagery in the background or foreground of the real-world image—adding to what

Best LGBTQ Apps and How to Design An Inclusive one.

Image
The advent of dating apps that especially cater to—people belonging to the LGBTQ community has finally allowed the community to experience some degrees of identity and sexual freedom. Online dating has helped the LGBTQ community’s members improve their self-esteem as they can express their identity with less fear. Online LGBTQ dating apps started emerging in the later years of the first decade of the 21st century. These dating apps use ‘geotagging’ technology to find appropriate dating matches for people living within a designated kilometer radius. These apps also encouraged a large section of people in the queer community to come out of their closets because of the ‘safe space’ environment these dating apps initiated for them. Despite their much acclaimed positive impact, these queer dating apps came with their own set of concerns for the community. One of the major concerns reported by LGBTQ dating app users was ‘safety’. However, as time progressed, LGBTQ dating app owners and des

Learn to Develop a Mental Health App

Image
Recently, we have seen an upsurge in the Mental Health services apps claiming to treat mental illnesses.in a blog published by Havard Business Review; it has been argued that mental health mobile apps may not be able to completely cure the disorder but may help people get aware of the symptoms (if they are having any) and may also help patients in establishing a healthy relationship with their therapist. You cannot completely eliminate the human element from the therapeutic process. In recent years, especially during and after the catastrophe of the pandemic, there has been a sudden upsurge in demand for mental health care services. According to a KFF (Kaiser Family Foundation), at the time of the pandemic, 4 in 10 adults, as compared to 1 in 10 adults in the first half of 2020, reported symptoms of deteriorating mental health such as anxiety and depression. Step-by-Step process to develop a mental health app Identify your Target Audience:-  Identifying the target audience is a crucial