Brands can Benefit from AR! Find out how
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Immersive technologies are revolutionalizing the ways humans interact with digital technologies. This type of technological development is blurring the lines which distinguish the physical reality from the virtual by rendering an unimaginable experience to humans. Presently there are three types of immersive technologies that are gradually transforming ‘our’ realities. These are: Virtual Reality Augmented Reality Mixed Reality In the last couple of years, we have witnessed commercial brands actively employ augmented reality immersive technology in their mobile app models. The Rise of AR Filters Augmented Reality has proven to be revolutionary in terms of the ways in which it is adapted and utilized by brands to enhance the interaction and experience of their customers. In recent times, brands are actively implementing AR technology to render a hyper-immersive experience to the users by superimposing digital imagery in the background or foreground of the real-world image—adding to what ...